A good walkaround answers something a photo gallery leaves out. If a shopper asks whether a folded stroller fits, show the cargo opening and load floor. If they ask about the back seat, show how far the front seat is set back. Then give them a clear way to see the vehicle in person.
Film for one buyer question at a time
- Start with your name, dealership and the vehicle you are showing.
- Show the feature close enough for a phone viewer to see it.
- Say whether you are showing the actual unit or a similar model.
- End by telling the shopper how to request a time with you.
Double-check the trim, equipment and stock number before you post. Avoid filming paperwork, customer belongings or other people without permission. Follow your dealership’s rules for filming and sharing.
Pair the video with one link and one next step
Share the official listing next to the video so the buyer can check photos and current availability. Where you have permission to share a personal site, put your dealership and contact options on the page so a shopper coming from social media knows who will reply.
“If you want to try your stroller in the cargo area, send me stock number 1234 and two times that work for you. I’ll check availability and confirm a time.”
Confirm before the buyer makes the trip
Check that the vehicle is available and tell the customer where to meet you. If it sells first, give them a choice of relevant alternatives. Keep the final confirmation in your dealership’s approved system so the next person helping the buyer has the same information.
Review the questions that turn into appointments
After a few weeks, look at which walkarounds got specific replies. Were buyers asking about third-row access, hitch setup, cargo height or getting in and out? Those are good subjects for future videos and short blog posts. Read the car salesperson website checklist to make sure buyers can find and contact you from every video.